This is what we do

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Content Marketing

F-At Media is the content marketing arm of Farrelly Atkinson. We will help you to integrate multi-channel content, putting your message in front of your customers - whatever media they are using.

We have so many choices for our media consumption, and we don't mind where we go to get it: PCs, laptops, iPads, iPods, tablets, mobiles, smartphones, as well as traditional print media - we use all of these methods to find information.

Today's customers are more informed than ever before and "word of mouth" means something a little different now - we hear of something "going viral" every day.

The challenge is to meet your customers wherever they are looking for you - at home on their iPad while watching tv, sat on a train with their laptop, in a shop checking product reviews on their smartphone, on top of a hill in the middle of nowhere.

And this is why you need F-At Media. We are digital publishing experts with a long and award-winning track record, we understand the customers and we understand the technology - and with our unrivalled experience we know we can make a real difference to your marketing, using all available channels:

Digital

Website design, e-magazines, microsites, emails, podcasts, vlogs, apps – we can help you design and implement campaigns making the most of the internet and mobile platforms to truly excite and engage your customers. You can see examples of our digital work here.

Print

We bring years of experience and skill to producing compelling design and copy for your own magazines or brochures as well as the buying power to make this more cost-effective for you. You can see examples of our print work here.

Video

We have bags of skill at putting together great shoots to excite your audience and many ways to ensure they get seen. You can see examples of our video work here.

P.R

We have an unbeatable contacts list to make sure your message gets the exposure it requires in the best possible format, generating editorial opportunities across all media - we can even write your press releases for you if that's what you need!

If you would like a chat about how we can help you then please call Simon or Elaine on

01225 852554

road.cc

road.cc

Website design and build

road.cc is the consumer cycling website created by Farrelly Atkinson. We've designed, built and managed the site and since its launch in September 2008 and it has grown to become one of the leading road cycling websites in the UK.

In 2010 and again in 2011, road.cc was awarded the prestigious Bikebiz award for Best Consumer Cycling Website of the Year and we continue to add new features and functionality to constantly improve the user experience.

See the website in full at www.road.cc

Cycle Commuter

Customer publishing magazine

We have produced every issue of Cyclescheme's biannual consumer magazine, Cycle Commuter. Farrelly Atkinson are responsible for all aspects of the magazine, from commissioning and writing the articles to laying out the pages – since launch both pagination and advertising revenue have doubled.

Read previous issues
of Cycle Commuter here

Mountain Bike Tricks & Techniques

Mountain Bike
Tricks & Techniques

Book Design

Working closely with publishers Cordee, Author Martyn Ashton and photographer Robin Kitchin, Farrelly Atkinson gave this mountain bike book an inspirational yet friendly feel, introducing line illustrations and graphic elements alongside the photography and text.

Yoga for cyclists

Video direction and production

We directed and shot this 20-part video series in which expert instructor, Karen Burt, and a willing cyclist demonstrated yoga-based exercises designed specifically for cyclists. Abject Productions assisted with editing and post-production for this very popular series of films currently running on road.cc.

View more Yoga for cyclists videos here

Evans Ride It

Evans Ride It!

Editorial copywriting & direction

Leading retailer Evans Cycles commissioned us to write editorial for their seasonal catalogues and to work with them to make reading the Evans catalogue much more of a magazine-like experience for their customers. The result is Ride It!, a magazine that provides useful information to cyclists and a showcase for Evans' product range in a way designed specifically to the diverse range of cyclists that make up the Evans customer base.

cyclescheme.co.uk

cyclescheme.co.uk

Web design and production

We've been working with Cyclescheme since the very beginning and their website is now on its fourth iteration, with a fifth launching soon. In that time the company has gone from the back office of a local bike shop to an award-winning business nationally recognised business, and the public-facing site has been part of that success. Innovative tools and search-friendly design continue to keep it top of Google's rankings and well regarded by participating employers.

Advertising Design

Advertising design

Various clients

We've been helping many of our own clients on road.cc, and others within the industry, to produce eye-catching and targeted adverts for online delivery. We work with Flash and static formats, and can also generate XML-based adverts that allow the client to update their ad content without resubmitting the creative.

Our expertise in magazine and print production also means that we can create eye-catching and effective adverts for these formats too.

Advertising Design

Provision Clothing

Jersey Design

ProVision asked us to submit a range of jersey designs to relaunch their brand. They wanted a mixture of designs, ranging from a Team ProVision jersey to themed designs for London 2012 and a retro design. These are due to appear in their new season collection.

View Pro Vision's full range here

Cyclescheme

Animation design and production

We designed and produced two eye-catching and quirky animations to show how the scheme works . We think it works – and more importantly so does the client! Nearly 20,000 views for both videos proves its impact.

View both animations here

Online Game

Fantasy Cycling

Online Game

F-At designed this on-line game for the road.cc website and it has become extremely popular, enjoyed by industry insiders and the public alike. As a way of generating return traffic, it has really worked, with road.cc seeing up to a 30% spike for certain events.

Play Fantasy Cycling here

Bike Vouchers Website

iGo Gift Vouchers

Website & Logo design

CycleScheme asked F-At to design the website and vouchers for their new vouchers for cyclists scheme.

Visit the iGo Gift Vouchers website here

Dalby Forest

Dalby Forest Mountain Bike World Cup

Event Management for British Cycling

British Cycling contracted F-At to Project Manage the Expo at the UCI XC World Cup on their behalf. This included exhibition space sales, assistance with sponsorship and technical co-ordination of all aspects, reporting regularly and effectively to British Cycling.

© 2012 Farrelly Atkinson (F-At) Ltd. The Brewery, Toll Bridge Road, Bath BA1 7DE.
01225 852554. info@f-at.co.uk. Registered in the UK, Company Number 6644103.